HelloU Creative and Sewell Construction shortlisted for ‘Tech for Good’ at Prolific North Champions Awards 2026

HelloU Creative and Sewell Construction have been shortlisted for the prestigious Prolific North Champions Awards 2026in the ‘Tech for Good’ category.

The nomination recognises the AR Careers Ambassadors Campaign, an innovative initiative designed to bring careers advice to life and inspire the next generation to explore opportunities within the construction industry.

Developed in collaboration with Sewell Construction, the project supports the ambition to help address the construction skills gap by enabling young people to better understand the wide range of roles available across the sector. With an estimated 239,000 additional workers needed by 2029, the initiative aims to challenge misconceptions around the industry while opening up new pathways for future talent.

Delivered within Sewell’s Digital Construction Academy in Hull, the project provides a safe, hands-on environment where students can explore careers in a format that reflects how young people naturally engage with content today.

Through a series of interactive career ambassador experiences based on real people working within the industry, young people can discover different roles in a way that feels engaging, accessible, and relevant to them. The experience moves beyond traditional careers materials, creating something far more immersive and memorable.

The approach focuses on simplicity and accessibility, ensuring the experience can be easily used across education settings without barriers.

Since launch, the campaign has demonstrated strong engagement, including more than 100 interactions at its initial launch and an average of around 500 uses per month from students, educators, and visitors.

Feedback from students and educators has been overwhelmingly positive, with many highlighting how the experience makes careers feel more real, engaging, and easier to understand.

Helen Gill, Director at HelloU Creative, said:

“This project is about using creativity and technology with purpose — helping young people see what’s possible for their future in a way that feels engaging, accessible, and inspiring.”

Mark Boothby, Joint Managing Director at Sewell Construction, added:

“We wanted to create something that would inspire young people and help them better understand the opportunities within construction. This project brings that to life in a way that really connects.”

The ‘Tech for Good’ Award celebrates initiatives that use technology to address societal challenges, promote inclusivity, and deliver meaningful outcomes. The AR Careers Ambassadors Campaign reflects this through its focus on improving access to careers education, helping young people better understand future opportunities, and supporting long-term skills development within the construction industry.

The Prolific North Champions Awards 2026 will take place on 14 May 2026 at Old Trafford Cricket Ground, bringing together leading organisations from across the North’s creative, digital, tech, and marketing sectors, with winners announced during a live ceremony.